Electrofork | Fight for $15
Electrofork offers graphic design for individuals, small businesses and production teams and agencies for multidisciplinary projects involving graphic design, motion design, animation and more.
Graphic Design, Motion Design, Illustration, print, interactive, video, Elizabeth Daggar, Electrofork, freelance, Brooklyn
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Fight for $15 Movement

 

I was hired by M&R to create a modular brand and identity, along with usage guidelines, for the Fight for $15 movement, for which they do a great deal of PR, and for which they felt rolling out a cohesive look would help make the media and conversation around it much more much more consistent and visible.

 

The angled, boxed logo came from the idea of capturing the motion and actions of a person holding a sign at a picket line or a protest; it brings the feeling of uprising and agitation with it. As the movement focused initially on national fast food chains, which are able to afford $15/hr as a minimum wage, the colors went in that direction as well.

Fight for $15
Fight for $15
Fight for $15
Fight for $15