New Amsterdam Market
I worked with Robert LaValva, founder and director of New Amsterdam Market, from 2007 through 2014 on any and all materials he needed for outreach and marketing of the market.
As a former architect, Mr LaValva has a strong sense of design, so much of the work we did was collaborative, focusing on a fluid, modular branding system for the market, with seasonal and event-specific iterations.
On this page is just a sampling of some of the many print and digital campaigns throughout the seasons of New Amsterdam Market, including special events and themed market gatherings. For your orientation and clarity, I also created all of the illustrations cataloged here.