Electrofork | The Way Station
Electrofork offers graphic design for individuals, small businesses and production teams and agencies for multidisciplinary projects involving graphic design, motion design, animation and more.
Graphic Design, Motion Design, Illustration, print, interactive, video, Elizabeth Daggar, Electrofork, freelance, Brooklyn
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The Way Station


The Way Station hired me to design the logotype, monogram, and overall branding for a Steam Punk themed bar and music venue in Brooklyn—  famous for its restroom in the form of a Tardis (a la Doctor Who). They wanted a turn of last century feel. As the name brings to mind a train station and travel, we decided to invoke the look of the famous Grand Central Station monogram into the mark.


I designed all of the interior and exterior signage, and printed materials including business cards, menus, tee shirts, as well as die-cast badges for Ambassadors of The Way Station (read: local regulars), and advertisements for print and digital applications.


“Electrofork is a joy to work with. Liz Daggar’s ability to grasp my concepts and make them come alive is truly remarkable. I constantly get compliments on my distinct logo which has helped brand my business.”


—Andy Heidel, The Way Station
The Way Station business cards
The Way Station mobile ads